"What impacts do mega events have on a tourism destination? How can government manage a mega event for the purpose of promoting tourism in the host country/city?"
Résumé de l'étude de cas
There is no doubt about it, mega-events can completely transform a city. Some
undeveloped and completely forgotten places can raise suddenly the attention of a whole country.
A war against pollution and waste begins, the mobility is increased,... At first glance, we would
say that these events have numerous advantages and no disadvantages. But it is absolutely not the
case. Indeed, the organization of mega-events has always raised a lot of debate between the
researchers in tourism considering the positive but also all the negative effects that are generated
by mega-event. The aim of this paper will be to try apprehending this issue and analyze some of
the impacts of such events on the host community. In order to be able to make an in depth
analysis, we will only explore the economic and the physical aspects of the question.
The second part of this paper will address some recommendations about how the government
can manage the mega-event in order to promote tourism in the hostdestination.
Sommaire de l'étude de cas
II) The different impacts of a mega-event on the host country
III) How the government can manage the mega-event in order to promote tourism in the host destination
Extraits de l'étude de cas
[...] As we have been able to realize it previously, there are huge economical and physical potential improvements for the host country. According to McManus (1999), positive image of a host destination may pull both international and national tourists to make a decision to visit?8. A first legacy can be found here. Indeed, tourists seeing that the host destination has made a lot of progress physically and economically can be tempted to go in holiday there. A study made by Li and Duan (2005, in Li and Blake (2009)) showed that the Beijing Olympic Games was going to generate an increase of the international tourism expenditures of approximately billion per annum in the postGames period. [...]
[...] Keele University Press. Spurr R. (1999) Tourism. In Staging the Olympics: The Event and Its Impact, Cashman R., Hughes A., NSWUP, Sydney, pp. 148-156. Stevens, T., Bevan, T. (1999) Olympic legacy. Sport Management, Volume 19 pp.1619. [...]
[...] A first thing we can suggest is that the government has to bear in mind in its promotion plan is that hosting a mega-event is a long process that has to take place in a long term destination management strategy and also that it is has to be considered as part of the political program. In other words, the government has to rely on its own resources, and cannot rely on the hosted Olympics' success, for the success of its plan. [...]
[...] As we said in the previous definition, there are a lot of impacts on the host destination: economical, cultural, physical, environmental and social, but at the end, one of the most important things is the legacies of the mega-event on the host country. As we can read in a study of the consulting firm AT Kearney (2005), ?cities and nations that focus on both the immediate and the 1 Green, S. J. (2003) Staged cities : mega-events, slum clearance and global capital?, Yale Human Rights & Development L.J., Getz, D. [...]
[...] (2004) The Economics of Staging the Olympics A comparison of the Games 1972-2008. Edward Elgar Publishing. Ritchie J. R. and Smith H. B. (1991) The impact of a mega-event on host awareness: a longitudinal study. Journal of Travel Research, Volume 30 (Issue pp. 3-10. Schimmel K.S. (1995) Growth politics, urban development, and sports stadium construction in the United States: A case study. In The Stadium and the City (Bale J. and Moen O.). [...]
À propos de l'auteur
Matthieu S.Fund ManagerÉconomie internationale"What impacts do mega events have on a tourism destination? How can government manage a mega event for the purpose of promoting tourism in the host country/city?"