International market developing: Culture dialogue under the background of globalization
Résumé de l'étude de cas
Globalization is the process of nations integration in a global economic space. However, globalization does not only apply to economics.Indeed, globalization is also the cultural field. Culture in globalization then two meaning: The first is the circulation of cultural products such as television, music. The second meaning of the culture is broadcasting a lifestyle.
Globalization should include the internationalization of production. That is to say, the fact that national markets are interrelated. Culture is not only the knowledge of a person, culture is the set of ways of thinking, doing, to behave in a group or society. It seems to require the individual who acquires through socialization. It manifests itself in the arts, religion, political structures, education, work organization, politeness brief in all aspects of social life. The combination of those two words evokes contemporary debates on globalization of culture as a single thought, the fate of minority cultures.
Sommaire de l'étude de cas
Extraits de l'étude de cas
[...] First, globalization is both the result and the cause of the development of communication skills: shipping first and still today, the developing platforms container ports, then the explosion of telecommunications, telephone to the Internet via the satellite key tool to allow immediate linking all parts of the world. This technical development has, in addition to the expansion of trade in goods, the flow of information and people. Tourism contributes to growth trade and mixtures of cultures. It is not insubstantial, for indeed, the world has more than 700 million tourists per year. [...]
[...] But it does not replace the original cultures, it adds or opposes. II. Countries should pervade different cultures to a healthy trade The diversity of cultures. The United States are not the only ones to have power to disseminate their culture. There are indeed other forms of influence on a global scale. Asian cultures are becoming increasingly popular, through the distribution of Japanese manga or martial arts, Asian cinema appeared on the cultural scene in the last ten years. Anglo-Saxon songs finally ensured the dissemination of the foundations of African music which they are influenced by, although more indirect, but allowing Africa to be present on the cultural scene. [...]
[...] It is the ability to disseminate its culture but also to resist the cultural influence. The idea of common culture could spread across the planet does not mean the emergence of a unique culture: it might be possible to speak of a double culture, local culture / global culture, based on Western culture, particularly American. Concerning the culture within the business, it turns out that diference between cultures can be an advantage as a disadvantage. Indeed, countries need to adapt them to their differences. [...]
[...] Indeed, it becomes easier to promote a product on a large scale. That is why, nowadays marketing requires greater neutrality. The ads are available to all, in all countries of the world. A single advertisement must therefore be likely to affect several cultures Towards a global culture? However, for the poorest countries, the discovery of cultures and trade are often the result of domination. Tourists from the poor country are rare in the rich country. Colonization is one of the causes of this difference. [...]
À propos de l'auteur
Chloé P.EtudianteSciences de l'éducationInternational market developing: Culture dialogue under the background of globalization