This article is a feature from the international herald tribune, an American daily newspaper published in Paris the 11 July 2006. The herald tribune is one of most read newspaper (240000 lectors) in the world sold in more than 180 countries. So 60 per cent of its lectors are none Americans people. The international herald tribune is linked to the New York time so it has got the same political view which is?; the author is James Kanter a business correspondent on business reporting for this newspaper. In this article the journalist tackles the issue that faces airbus in the summer 2006. Moreover, this subject is still very topical as we can notice currently on the headlines.
That's why I will first analyse the causes of airbus's troubles from July 2006 through nowadays I And then I will try to find solutions to airbus's crisis. II
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[...] Besides in the same time Airbus was confronted to justice. The little stockholders who were framed by the crack in July threatened the company. They want to be indemnified for their lose. The article doesn't say more about that because the case wasn't officially opened. B Nowadays airbus is always on trouble, Airbus's production is at loss that's why a restructuring plan is necessary ?power 8 is our silver bullet to get airbus back to strength? said Christian Enders. Actually the plan would seek to save billions of euros over the next several years through reductions in staffing and procurement costs as well as increased outsourcing of aircraft and assembly to contractors. [...]
[...] For example virgin blue holdings has just signed for 7 planes for a cost of 2.6 billions dollars. But on an other hand airbus isn't in such a bad situation, for example last year during the farnborough congress in july 2006 airbus won a lot of market because of the a350 which seduce a lot the public. So since two years airbus had had 450 plane's orders and the a 350 may be its best argument. B The essential problem for Airbus is European politics. [...]
À propos de l'auteur
Arnaud D.PhilosophieNew woes hit Airbus as it sales disappoint