Within the last twenty years, the musicindustry has experienced a world of change. Revolutionary technology has evolved almost every aspect of the industry, from the artist to the label to the publisher. Like other media industries, music has been forced to roll with these changes.So first, we 're going to give you a brief history and background of the situation, then we'll expose the different elements that led the musicindustry to these changes and we'll finish by giving solutions to face the current crisis.
Sommaire de l'exposé
I) Brief history and background
II) Record industry crisis
III) How to face these changes?
Extraits de l'exposé
[...] In 2003, there were up to 60 Million file sharers using the Kazaa network. The small probability of being sued inhibits the effectiveness of lawsuits against file sharers. There are various file sharing systems increasingly used for illegal purposes with a growing number of users. A number of governments however, including France, UK, New Zealand, South Korea and Taiwan, have enacted legislation to require such cooperation or are in the process of doing so. Most countries currently use a ?graduated response system? which basically means that copyright infringers get warnings, with graduated consequences. [...]
[...] It has led to the expansion of a new phenomenon : illegal downloads. Digital music distribution via unauthorized consumer peer-to-peer (P2P) file trading has become one of the most popular Internet activities throughout the world via unauthorized organizations such as Kazaa, Emule or Limewire. The term unauthorized refers to the fact that the music currently traded on P2P networks is not licensed by record labels and copyright holders, and under the law, is illegal. This is the development of the Renegade business model that resulted in the beginning of the end of traditional record sales so of the Traditionnal Business Model. [...]
[...] The recent evolution of the music industry Within the last twenty years, the music industry has experienced a world of change. Revolutionary technology has evolved almost every aspect of the industry, from the artist to the label to the publisher. Like other media industries, music has been forced to roll with these changes.So first, we 're going to give you a brief history and background of the situation, then we'll expose the different elements that led the music industry to these changes and we'll finish by giving solutions to face the current crisis. [...]
[...] An extreme case of diversification in the entertainment business is the integration of a music marketing companies into a media corporation. In the example of the Bertelsmann Group this has proven to be successful: The project of the German Idol Show , organized exclusively by the Bertelsmann group and there affiliated firms, such as BMG and RTL, has been of benefit for all companies that have participated in the project. All aspects of the production and marketing of performances and products related to the pop musicians and their name have been organized by the Bertelsmann group. [...]
[...] A study released by the Institute for Policy Innovation shows that music piracy costs the industry $ 12.5 billion annually. Yet buying Cds is still popular with the older generation who are more likely to buy them because of their preferred format (CDs, vinyls) and the range of music they grew up with but younger people are only used to downloading music and got used to the idea that music is free and easily accessible.Moreover it didn't help that the industry was keeping high CD prices for years ; prices rose even as the cost of producing CDs plummeted but the majors have done their best to keep prices at around a dollar a track .An artificially high price that makes piracy more attractive than it should be. [...]
À propos de l'auteur
Marie D.étudianteMusique et danseThe recent evolution of the music industry