McLuhan's Main Points 1.Our environment is comprised of different forms (technologies) of media,which change over time. 2.Form is more important than content because form affects both our bodies and minds unconsciously. 3.When these forms change, people change in fundamental ways that are largely unconscious. 4.Of some human faculty-psychic or physical 5.The wheel is an extension of the foot. 6.The book is an extension of the eye. 7.Clothing is an extension of the skin. For McLuhan, form is more important than content.
?Media are extensions of ourselves? (Quote) -All media are extensions -He originally used the word message but -Message or massage? -For McLuhan, it is both also liked the way massage implied that we are comforted, in a kind of sensual way; by the way media work as environments.
How were humans different before 1.The mechanical clock (13th century)? 2.The Gutenberg press (mass printing, 1439). 3.The electric telegraph ( get information from a large scope)(1837) 4.Wireless communication radio (1896)? 5.Transcontinental airmail (1929)? 6.Television? 7.The Xerox machine/photocopier? 8.The internet/WWW? 9.Cellular phones/ text messages/sms?
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[...] Microsoft According to the clip that we have seen, themes as Fear Mongering, Manufacturing of Consent. MANUFACTURE OF CONSENT 1. Creating illusions and disillusion, artificial needs Led by hierarchy Revolt leads to nothing Walter Littman Gaining support 6. Spared heard o Walter Liftman gives us another view of the democracy. Convinces people on what is best for them. Achieved by drowning in information, by voting and creation of fear. FEAR MONGERING o Implies the promotion of fear in the media. Images/pictures in France that are scary are: 1. Unemployment 2. [...]
[...] After the war, there were debates on who should control the press. o 1922 ( Radio revolutionised media. There were forceful debates. o 1940 ( World War II; German occupied France (mainly the North of France), and press was prohibited. o 1944 ( Ordonnances de o Television was decided to be controlled by the public. o 1984 ( Canal+ was the first private channel (cable). o 1986 ( First public channel TF1 was launched (privatised). French media is dominated by several large corporations: 1. [...]
[...] What can the book teach us about our own media culture and society? o Attempt to control ( we are mould today in such a world. o Control of people and though, public opinion ( similar to our world today. o The theme of history o Theme of truth, what is the truth? o How language structures thought? (Newspeak) o Brainwashing o When languages changes, the way of thinking also changes What is the role of critical thinking? o Be open-mind. [...]
[...] How do different forms of media affect us differently? 2. How do ?media-as-environments? affect us? 3. What are the similarities and differences between imaginary world and world today? SIMILARITIES o Technology o Cars o Advertising (do not look like normal people) o They talk like us o Education o Pool Differences o They are identical, standardised, conformity o They do not know how to walk o They are fat o They do nothing on their own o No social relationship News media in democratic society 1. [...]
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Pape N.commercialArts diversMedia, culture & society