This document shows how Pepsi and Coca Cola influence each other. It details precisely the history of Coca Cola. (with several distinct periods). And then compare the behaviour of Pepsi comparing to his opponent and how they tried to gain comparative advantage with several marketing innovation.
Sommaire de l'exposé
1.)Identify major key success factors in the development of Coca-Cola
2.) Why can it be said that Coca-Cola invented marketing?
3.) What factors did Pepsi use to challenge Coca-Cola's competitive advantage?
À propos de l'auteur
Valentin L.Etudiant (stage)Brand managementSoda War: Coca versus Pepsi