Expedia - The use of the Internet in the tourism industry
Résumé de l'exposé
In this dynamic society, we are constantly surprised at how technology can change our lives. Today, millions of people are using the Internet to order a product or service, search information, and communicate. E-commerce has revolutionized the way we buy products and services. Moreover, travel is currently the most purchased product online. If online travel sites are popular is mostly because there are no shipping charges, no embarrassment, and above all convenience. The different services offered by online travel sites include airline tickets, car rental, hotel reservations, and a variety of services. We are going to focus on one of the largest online travel retailers in the world which is Expedia. Then, we will compare Expedia whit its two main competitors: Travelocity and Cheap Tickets.
Sommaire de l'exposé
A) DESIGN AND FUNCTIONALITY
-DOES IT REFLECT THE NATURE OF THE SERVICE AND HOW?
-TOOLS FOR CUSTOMER RELATIONSHIP MARKETING: HOW EXPEDIA DEALS WITH THIS
B) BENCHMARKING WITH THE OTHER SITES
-THE IMAGE OF EXPEDIA AGAINST THAT OF ITS 2 COMPETITORS (BASED ON THE IMPRESSION FROM THE WEBSITE)?
-GENERAL IMPRESSION OF THE WEBSITES
(expedia, travelocity, cheap tickets)
À propos de l'auteur
Emilie Z.EtudiantMarketing NTICExpedia - The use of the Internet in the tourism industry