Groupon has grown very fast over the few last years and it really considered as an alternative of traditional marketing or media tools. In this study, I really ought to understand the business model of Groupon, how do they work? Then, to see and underline the profitability and viability of such model regarding the marketing impact!
Sommaire de l'étude de cas
1) Presentation of the company Groupon
a. An alternative to TV & Print advertising
b. Some interesting Business Partnerships
c. Groupon Communciation
À propos de l'auteur
Pierre M.EtudiantMarketing distributionBusiness Presentation - Groupon