Virgin has succeed, with the total investment of its owner Richard Branson, to be one of the most famous and popular companies of the world. To reach that goal, Richard Branson knew how to use his trendy image, but also how to be over present in the costumers' life using the strategy of brand name extension.
A brand used by many mobile phones in India, Australia, South Africa, North America and France. A partnership between Richard Branson and existing phone companies, using their network.
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Etienne V.AuditeurStratégieVirgin company: case study