In this quarter, we want to increase our profitability so we will make some investments in Research and Development, in manufacturing, in advertising and in sales channels.
Brand design We will improve our brand ?I-Work 2.0? the evolution will call ?I-Work 3.0?. Even if we are the leader, to keep our place in the market we will have to improve the design of our brand, to respond perfectly to our customers and to be accepted by the customer union. Furthermore, we will want to launch our company in a new segment that is Traveller. Therefore, we will have to invest in Research and Development to know how to adapt our product to the demand in order to create a new brand for this segment.
Sommaire de l'étude de cas
Extraits de l'étude de cas
[...] And with a shop in Toronto our production cost will be reducing regarding the shipping cost because our factory is based in Toronto. And for the shop in Europe, we have decided to open a shop in Berlin because all the segments that we target have a great demand in Berlin. This choice will permit us to increase our sales and to raise our revenue. d. Manufacturing e. Finance 3. Strategy for Quarter 7 a. Brand design This quarter is the last one where we can take some decisions. [...]
[...] Sales channel In this quarter, with the opening of the two shops we have to hire some staff to have a good condition of sell. So we have planned to hire 4 more people in New York and in London and 9 people in Los Angeles and Chicago. For all the cities chosen, we will have one more people to sell I-Work 3.0 and one more people to sell I-Innov so three people in charge of these two brands. Concerning our traveller brand we want to hire two people to sell this product. [...]
[...] Thus, we think that the demand will increase. We have to be ready so if we increase the production of we will have about 1000 units produced (845*1,18=997). Consequently it will permit us to reduce our production costs. In the quarter 4 we have seen that it stayed some unsold product so we have plan to increase our sell about 17% so it will represent 865 units sold e. Finance 2. Strategy for Quarter 6 All these actions will permit us to keep our position and to enhance it to be the best company on the marketplace. [...]
À propos de l'auteur
Maxime b.etudiantStratégieStrategy and business plan