How to manage and optimize your brands portfolio ?
Résumé de l'étude de cas
Companies must manage their brands' portfolio in order to be successful.
Therefore, it implies that they must achieve a full study and assestment of their brand's value and function within the portfolio.
We are going to present the main aspects that need to be considered in this process, and study the existing brand management strategies.
Sommaire de l'étude de cas
À propos de l'auteur
Benoit M.ConsultantManagement organisationHow to manage and optimize your brands portfolio ?