In Arabic means permitted or lawful. HALAL FOOD:Foods allowed under Islamic dietary guidelines, from the Koran.HARAM, prohibited food:- pork- animals that were dead prior to slaughtering- animals not slaughtered properly or not slaughtered in the name of Allah- blood and blood by products- alcohol
Market growing 10% annually. Halal food is boosted by the young people: 56,3% of Halal buyers are under 40 !
Retail stores: Halal references increased of 23.1% in 2011
Higher than traditional brands of Ready meals
Specific way of slaughtering
Control of Halal certification
Plate of 300g: 2,50
Competitors Halal food:
Isla Delice, Fleury Michon
Store brands: cheaper !
Casino (create own Halal brand Wassila), Carrefour
Sommaire de l'étude de cas
À propos de l'auteur
Laura d.étudianteStratégieImplementation of Halal delight