-Founded by Henry Ford in 1903
-The beginning with the Ford T
-Until 2006: A big portofolio of brands Ford's full-year sales totaled 1.935 million
-In 2010, global auto sales are estimated at 72 million
-Ford focus is expected to be sold worldwide in over 120 markets.
-According to the China Association of Automobile Manufacturers, the automotive market of the Middle Kingdom rose 32.4% in 2010, with 18 million vehicles sold during the year and with 13.8 million personal cars (33.2%).
-Analysts expect an increase in sales in China, growth should be between 10 and 15% and will consolidate the place of China as the world leader.
-About the competition: European and American manufacturers, and a large number of Chinese manufacturers.
-Volkswagen, American General Motors(GM), Koreans Kia and Hyundai, and the Japanese Toyota and Honda.
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Edward C.etudiantStratégieThe Ford focus on the Chinese market