3 commercial periods:
In the 68s:
?So council marmot, go and live in the mountains or drink plenty of Evian?
90s - 2000:
?Evian, approved by your body as a source of youth?
Water is as important as air you breathe
Evian managed to stand out from other watermark thanks to:
Its wide range of products
But also thanks to the popularity of its advertisements
Evian is very close to its consumers :
Popularity on Facebook