According to Porter, there are three ways for a company to success. - A low-cost provider of product - A high-cost, differentiated provider - A focused provider of unique products and services in a niche market I will focus on the Cost leadership strategy applied by the main companies like: MacDonald's, Wall Mart and principally in the airline industry. That's why, I will present in a second part the cost leadership strategy of Ryanair.
Sommaire de l'étude de cas
II) Cost-leadership Strategy
III ) The case of Ryanair
À propos de l'auteur
Emeline a.étudianteStratégieCost-leaership strategy - The case of Ryanair