I'm a Marketing Assistant in DDB Advertising Agency, located downtown Los-Angeles in the US. My company tries to provide every customer the best ad campaigns or partnerships.
The first D means « develop », the second one means « design » and the B means « build ». Moreover, DDB share some values such as creativity, respect for the customer and respect for our world. Few months ago, our company was requested by Lady Gaga's staff to study and to provide them the most fitted partnership with an organization. Indeed, the famous singer really desires to associate her image with a great cause. Since then, I've been working on the comparative analysis of two American websites of two organizations: www.wwf.com and www.peta.com.
Sommaire de l'étude de cas
I. History of both organizations
II. Comparison between the two sites
B. How to assess the efficiency of a site?
D. Marketing strategies to raise funds
III. Similarities and differences
IV. Critical assessment
À propos de l'auteur
Frédéric S.étudiantManagement organisationComparison analysis of WWF-PETA 2011